Vivo dan Oppo Mendorong Samsung Keluarkan Diri dari India
Techno, smart24tech – Samsung has seen a significant decline in the Indian market. The company that was previously the top in the smartphone market has now fallen to the third position, according to the latest IDC report for the third quarter of this year (July to September).
vivo dominates the Indian market with a market share of 15.8% and a growth of 20% compared to the third quarter of 2023, followed by Oppo which has a market share of 13.9% with a striking growth of 47.6% compared to the same quarter last year.
Samsung only controlled 12.3% of the market, a decline of 19.7% — this was the second-largest decline among the top ten, second only to OnePlus which was in tenth place and experienced a 39.3% drop in shipments.
Realme is in fourth place with a market share of 11.5%, down almost the same as Samsung’s 19.4%. Xiaomi has a nearly identical market share to last year at 11.4%, with shipments growing just 2.7%, while Apple managed to grow 58.5% to 8.6% market share, posting its largest quarterly shipments in India at 4 million units.
Like Xiaomi, Poco also experienced growth, albeit slightly (6.5% with a market share of 5.8%), while Motorola showed the most impressive growth among all: 149.5%, now reaching the eighth position with a market share of 5.7%. iQOO’s performance is also commendable, growing 101.4% compared to the third quarter of 2023 and now controlling 4.2% of the market.
Why iQOO isn’t counted alongside vivo, Realme, and OnePlus as well as Oppo, and Poco alongside Xiaomi (especially since Redmi seems to be counted) remains a mystery. We can assume it has something to do with the sub-brand’s vague claims of independence.
However, what is clear is that if they are counted together with their ‘parents’, vivo and Oppo will have a bigger lead over Samsung, with Oppo in first place with 29% market share and vivo in second place with 20%. Xiaomi will be in third place with 17.2%.
India’s overall smartphone market grew for the fifth straight quarter in Q3, reaching 46 million units, representing a 5.6% year-on-year growth. Of these, 38 million were 5G-enabled devices. The average selling price was $258, up 0.9% year-on-year and 3.8% year-on-year. In the $200-$400 price segment, Oppo gained the largest share, while Samsung and Vivo lost share, with the three together accounting for 53% of the share.
The $600 to $800 price segment grew the most significantly at 86%, reaching 4% of the total market compared to 2% a year ago. Apple dominates this segment of the market with a 71% share, while Samsung is now at 19%, down from 30% a year ago. ( gwenchana )
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